If you follow makeup/beauty blogs, you may have heard of Estee Edit! It's a new brand under the Estee Lauder family that targets Millennials and they bring in a constantly changing group of influencers as Guest Editors. For their big launch, they partnered with Kendall Jenner and Irene Kim who I think are fantastic choices. I'm so happy that there's a bit of Asian beauty representation!
The brand is inspired by Estee Lauder's "Beauty is an Attitude" saying and will sell trend-based makeup and skincare at approachable price points. You can think of it as Estee Lauder's trendy little sister. Their products are currently exclusive to Sephora. I have three products to show you today!