What they say: NYC’s Big Bold Curl mascara gives your lashes up to 12 times more volume and up to 99% more lift. One stroke multiplies your lashes by up to 147%. There are no clumps , just full-on drama and turned-right-up impact.
What I say: I do see volume and lift but I have no idea how these makeup companies come up with these numerical claims. The formula is nice and black and it does make my lashes look much bigger.
The first thing I noticed is that the brush is HUGE! It could be tricky to use for people with smaller eyes. There was a little bit of smudging if you are not careful and a bit of flaking at the end of the day. But overall I’m really impressed by this inexpensive drugstore mascara.
Big lashes: 4/5
No clumping: 4/5
No flaking/smudging: 4/5
Easy to take off: 5/5
Overall 26/30 A
I thought this mascara was quite good value for the money. It’s not the most super dramatic mascara but it does do a good job at enhancing my lashes! It gets much longer, thicker, and blacker. I find that it gets a bit crunchy if you try to apply more than one coat. But this definitely is a great mascara for every day use. And this gives bigger lashes than some of the higher end mascaras I’ve tried.