• Home
  • About Me
  • Beauty
    • Makeup
    • Skincare
    • Fragrance, Hair, Nails
    • Body and Bath
    • Best in Beauty
    • Tutorials
  • Lifestyle
    • Fashion
    • Food
    • Health
    • Project Pan
    • Vancouver
  • Travel
    • Asia
      • Japan
      • Vietnam
    • Australia
    • Europe
      • Germany
      • France
      • Greece
      • Spain
    • North America
      • Canada
      • Mexico and Caribbean
      • USA
    • Attractions
    • Hotel Reviews
    • Travel Guides
  • Work with Me

Raincouver Beauty

Canadian Beauty and Travel Blog

Beauty Reviews, Makeup

It Cosmetics Superhero Mascara Review & Demo

July 12, 2018

Ever since IT Cosmetics launched in Canada last year, I’ve been impressed by so many of their products. From their CC Cream to their Bye Bye Redness skincare, I found the products to be exceptional quality. Recently, I’ve been having some bad luck with mascaras, testing out one dud after another (disappointing mascaras post to come!). I had my fingers crossed that the It Cosmetics Superhero mascara would be good so read on to see my thoughts and a demo of how it performed!

Basics

Name: It Cosmetics Superhero Elastic Stretch Volumizing Mascara
Shade: Super Black (only shade)
Price: $32 CAD
Size: 9mL
Available at Sephora and It Cosmetics

Packaging + Mascara Wand

The It Cosmetics Superhero Mascara comes in an hourglass black tube. It has a wide base that allows the product to stand upright in case you want to display the item. I actually also have the It Cosmetics Superhero Eyeliner and the two products are very similar in terms of packaging. The wand has short natural bristles that I like. It has a slight conical shape so the tip can be used to reach the inner and outer edges. There’s nothing fancy about the packaging and mascara wand but sometimes simple is good.

Formula

The first thing I noticed about the formula is how black it is! I thought the pigment was extremely dark and really emphasized my lashes! The formula was fantastic for building up length and volume. Contrary to what Sephora says though, I would not recommend wiggling the wand side to side. I did this and found that it clumped my lashes. The formula is on the wet side so pulling it straight up would be a better technique! The mascara is very well rated online but the common big complaint is about the clumping. I found it wore well into the day and I did not experience any smudging or flaking. One thing I was really impressed with is that I can rebuild layers even hours later. The result is a bit dry and clumpy, but it greatly lengths the lashes and in general opens up my eyes more!

Demo

Here I have a before and after photo of using the It Cosmetics Superhero mascara. As you can see it provides a very black look to the lashes. I realize now that it looks slightly clumpy but I think it’s because my lashes still had a bit of a remanant of a previous mascara I was wearing.

Mascara Ratings

Big lashes: 5/5
Blackness: 5/5
No clumping: 4/5
No flaking/smudging: 5/5
Lashes feel fluffy: 4/5
Value: 5/5
Overall 28/30 A

ITCosmetics Mascara Press Sample Review
by raincouverbeauty 
Leave a Comment

About raincouverbeauty

View all posts by raincouverbeauty

Related Posts

  • Dior Dway Sandals Review: One Year UseDior Dway Sandals Review: One Year Use
  • Lancome L’Absolu Rouge Lipsticks Review
  • Burt’s Bees Renewal Skincare Review
  • Sabai Thai Metrotown Review

Hello!

Hi, I’m Angela and welcome to Raincouver Beauty! I test and share swatches and reviews of the latest beauty products. I also love to travel the world especially if I can sip on a glass of wine! Join me as I live high-low: save when you can and splurge on special experiences!

Contact me: raincouverbeauty@gmail.com

Follow Me on Instagram

raincouverbeauty

angela | vancouver lifestyle
So much fun comparing and contrasting mascaras!! T So much fun comparing and contrasting mascaras!! The lancome hypnose mascara has won me over 😍
.
Which one do you like?
Hellllooo fall! 🍂🍁 In just a few weeks, the Hellllooo fall! 🍂🍁

In just a few weeks, the leaves are going to be golden red at Trout Lake!! 🤩😍. What are your favorite fall foliage spots in Vancouver?
Editing this post made MY MOUTH WATER!! 🤤🤤 Editing this post made MY MOUTH WATER!! 🤤🤤

Here are the best things I ate in Japan - restaraunt edition! (do you want to see one for snacks? or do you want to see a worst things I ate in Japan?)
Prices of the specific dish listed below.

1. Kanoko, try their special green tea infused soba or normal soba. I loved the dashi and tempura. Perfect lunch option for after visiting the tori gates. 1,300 Yen 🍜

2. Okonomiyaki Sakaba, you can pick the inside filling and a lot of the options were meat based. The sauce on top is delicious and you may be surprised the inside is mostly cabbage and not flour. 1,000 Yen🍥

3. Udon Bo Osaka, I tried out a cold dipping udon and it was excellent! They have a special yuzu sauce and the tempura is amazing too. 1,250 Yen 🍤

4. Roast Beef Ohno, the most affordable way to eat wagyu! Loved the sauces and nice side veggie dishes too. 1,750 Yen 🥓

5. Fuunji, flavorful dipping ramen with a vending machine to order! 1,400 (with egg + bamboo add on)🍱

6. Maguro Koya, holy crap I'm addicted to Ootoro now. So glad we splurged and got the double portion. We also tried the chutoro sashimi to compare cuts. 3,200 Yen 🍣

Hope this provides some delicious inspo for the best food in Japan!
Here's what I found from Ragtag in Japan!! 🤩🤩
I've definitely had my eye on a Dior piece and it's extra special that this design is a Japan exclusive.
I have to say, second hand designer shopping is a lot harder than I remembered! There are SO many stores now, I probably visited 20+ and the prices are not so cheap anymore 🤧🤧
.
A similar card holder from Dior is probably $600 CAD + tax. I got this one for ~$350 CAD. It's in excellent condition but there was no dust bag nor box.

📍 Ragtag, Shinseibashi, Osaka
Load More... Follow on Instagram

Most Recent Posts

  • Dior Dway Sandals Review: One Year Use
    Fashion, Lifestyle
  • Lancome L’Absolu Rouge Lipsticks Review
    Beauty Reviews, Makeup
  • Burt’s Bees Renewal Skincare Review
    Beauty Reviews, Skincare
  • Forged Axe Throwing – Unique Things to do in Whistler
    Canada, North America, Travel
  • Guide to Sea to Sky Gondola from a Local
    Canada, North America, Vancouver

Explore All My Posts

Categories

Beauty

Lifestyle

Travel

Vancouver

Find us on Facebook

Search

Archives

Copyright © 2023 · Prima Donna theme by Georgia Lou Studios