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Raincouver Beauty

Canadian Beauty and Travel Blog

Beauty Reviews, Makeup

It Cosmetics Superhero Mascara Review & Demo

July 12, 2018

Ever since IT Cosmetics launched in Canada last year, I’ve been impressed by so many of their products. From their CC Cream to their Bye Bye Redness skincare, I found the products to be exceptional quality. Recently, I’ve been having some bad luck with mascaras, testing out one dud after another (disappointing mascaras post to come!). I had my fingers crossed that the It Cosmetics Superhero mascara would be good so read on to see my thoughts and a demo of how it performed!

Basics

Name: It Cosmetics Superhero Elastic Stretch Volumizing Mascara
Shade: Super Black (only shade)
Price: $32 CAD
Size: 9mL
Available at Sephora and It Cosmetics

Packaging + Mascara Wand

The It Cosmetics Superhero Mascara comes in an hourglass black tube. It has a wide base that allows the product to stand upright in case you want to display the item. I actually also have the It Cosmetics Superhero Eyeliner and the two products are very similar in terms of packaging. The wand has short natural bristles that I like. It has a slight conical shape so the tip can be used to reach the inner and outer edges. There’s nothing fancy about the packaging and mascara wand but sometimes simple is good.

Formula

The first thing I noticed about the formula is how black it is! I thought the pigment was extremely dark and really emphasized my lashes! The formula was fantastic for building up length and volume. Contrary to what Sephora says though, I would not recommend wiggling the wand side to side. I did this and found that it clumped my lashes. The formula is on the wet side so pulling it straight up would be a better technique! The mascara is very well rated online but the common big complaint is about the clumping. I found it wore well into the day and I did not experience any smudging or flaking. One thing I was really impressed with is that I can rebuild layers even hours later. The result is a bit dry and clumpy, but it greatly lengths the lashes and in general opens up my eyes more!

Demo

Here I have a before and after photo of using the It Cosmetics Superhero mascara. As you can see it provides a very black look to the lashes. I realize now that it looks slightly clumpy but I think it’s because my lashes still had a bit of a remanant of a previous mascara I was wearing.

Mascara Ratings

Big lashes: 5/5
Blackness: 5/5
No clumping: 4/5
No flaking/smudging: 5/5
Lashes feel fluffy: 4/5
Value: 5/5
Overall 28/30 A

ITCosmetics Mascara Press Sample Review
by raincouverbeauty 
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Hello!

Hi, I’m Angela and welcome to Raincouver Beauty! I test and share swatches and reviews of the latest beauty products. I also love to travel the world especially if I can sip on a glass of wine! Join me as I live high-low: save when you can and splurge on special experiences!

Contact me: [email protected]

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raincouverbeauty

Dream big, sparkle bright 👸 . I got out to cypr Dream big, sparkle bright 👸
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I got out to cypress last weekend for their lights to the lodge walk! The trails were decorated with pretty lights and you can treat yourself to some food and drinks when you get to the lodge! 🍹
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That sip of a hot mulled wine after walking in the snow was the best!!
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You have to buy tickets online in advance and its $36 which includes snow shoe rentals! If you have your own it's about $$8 less.
While I'm only wearing foundation maybe once a wee While I'm only wearing foundation maybe once a week these days, I've been really enjoying the It Cosmetics Your Skin but Better foundation! 😊
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I'm working on a full review so I'll share swatches and a demo soon!
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The formulation is very watery and spreads super easily across the skin. What I love is this flawless airbrush look I get using it!
Shade: 30 medium cool
One perk of being stuck at home is that I finally One perk of being stuck at home is that I finally have time to go through old photos! ✌
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Anyone else take like 1000 photos on vacation only to be too lazy to sort them when you get home?
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Pictured: coffee at go get em tiger in LA ☕
If you're looking to switch your skincare to somet If you're looking to switch your skincare to something more green and natural, definitely check out antipodes! 🌱
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They are from New Zealand and newly available in canada!! I tried out their hosana serum and baptise water gel and love both. The texture and scent are lovely. They also kept my skin hydrated and plump for the past month.
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Full review is up on my blog! Take a read!
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