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Raincouver Beauty

Canadian Beauty and Travel Blog

Beauty Reviews, Makeup

It Cosmetics Superhero Mascara Review & Demo

July 12, 2018

Ever since IT Cosmetics launched in Canada last year, I’ve been impressed by so many of their products. From their CC Cream to their Bye Bye Redness skincare, I found the products to be exceptional quality. Recently, I’ve been having some bad luck with mascaras, testing out one dud after another (disappointing mascaras post to come!). I had my fingers crossed that the It Cosmetics Superhero mascara would be good so read on to see my thoughts and a demo of how it performed!

Basics

Name: It Cosmetics Superhero Elastic Stretch Volumizing Mascara
Shade: Super Black (only shade)
Price: $32 CAD
Size: 9mL
Available at Sephora and It Cosmetics

Packaging + Mascara Wand

The It Cosmetics Superhero Mascara comes in an hourglass black tube. It has a wide base that allows the product to stand upright in case you want to display the item. I actually also have the It Cosmetics Superhero Eyeliner and the two products are very similar in terms of packaging. The wand has short natural bristles that I like. It has a slight conical shape so the tip can be used to reach the inner and outer edges. There’s nothing fancy about the packaging and mascara wand but sometimes simple is good.

Formula

The first thing I noticed about the formula is how black it is! I thought the pigment was extremely dark and really emphasized my lashes! The formula was fantastic for building up length and volume. Contrary to what Sephora says though, I would not recommend wiggling the wand side to side. I did this and found that it clumped my lashes. The formula is on the wet side so pulling it straight up would be a better technique! The mascara is very well rated online but the common big complaint is about the clumping. I found it wore well into the day and I did not experience any smudging or flaking. One thing I was really impressed with is that I can rebuild layers even hours later. The result is a bit dry and clumpy, but it greatly lengths the lashes and in general opens up my eyes more!

Demo

Here I have a before and after photo of using the It Cosmetics Superhero mascara. As you can see it provides a very black look to the lashes. I realize now that it looks slightly clumpy but I think it’s because my lashes still had a bit of a remanant of a previous mascara I was wearing.

Mascara Ratings

Big lashes: 5/5
Blackness: 5/5
No clumping: 4/5
No flaking/smudging: 5/5
Lashes feel fluffy: 4/5
Value: 5/5
Overall 28/30 A

ITCosmetics Mascara Press Sample Review
by raincouverbeauty 
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Hello!

Hi, I’m Angela and welcome to Raincouver Beauty! I test and share swatches and reviews of the latest beauty products. I also love to travel the world especially if I can sip on a glass of wine! Join me as I live high-low: save when you can and splurge on special experiences!

Contact me: [email protected]

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raincouverbeauty

ANGELA // Vancouver Blogger
A wine-derful life at Domaine Roy & fils 🍇🫓 A wine-derful life at Domaine Roy & fils 🍇🫓
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We did the origin tasting which featured a gamay, a chardonnay and two pinot noirs ($40 per person). While the tasting is on the higher range of things, this is the quintessential experience of the wonderful wines of Willamette Valley!
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The tasting room is modern and beautiful with an expansive patio area (kids and dogs welcome!). And even more impressive is the view past it. We had the charcuterie board along with the 4 wines and it was truly a luxurious experience! 🌠
Escape to a Balinese vacation with the Coco and Ev Escape to a Balinese vacation with the Coco and Eve hair collection! 🏝
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Packed with tropical ingredients like coconut oil, pineapple extract, avocado oils and more. This hair collection will add incredible shine and softness not to mention the amazing smell! 🥑🍍
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This brand is available at Chatters Salons across Canada and online!
The true boyfriend fit jacket 🙃 (straight from The true boyfriend fit jacket 🙃 (straight from his closet)
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Yes or no to the return of flare pants?!
We had such great weather the past week in Vancouv We had such great weather the past week in Vancouver and I'm reminded of what sun feels like again 🌞🤣 I'm ecstatic to incorporate Sun Bum in my routine with their huge range of products. They have body sunscreens in lotion and spray formats as well as mineral based sunscreens. I'm also sharing a few more unique products from them:

Sun Bum Cool Down Lotion 🌿 ($7.99) - We've all done it. We forgot to apply and now our skin is red and tender. This lotion is formulated with aloe to help soothe and restore the skin. It contains their iconic coconut scent which makes you feel like you're on vacation.

Sun Balm SPF 40 Face Mist 🙆🏻‍♀️ ($15.99) - Omg yes finally a face mist! I find spray formats a lot more convenient to use especially when reapplying. But the bottles always have a warning not to use it on the face. This comes with an even nozzle spray and will definitely be a staple for me.

Sum Bun SPF 30 Lip Balm 🏝 ($3.99) - Don't forget about your lips! I don't use SPF on my lips often and was excited about the Mango and Coconut flavors. However, the sunscreen smell is quite prominent and I don't love that smell. I'll probably only use this sparingly on high exposure days.

Hope this was helpful to get you started on some sun protection! Tell me your favorite products and brands. 🏖🏜
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